MORES
noun
The shared customs, values, and ways of living that define a community.
Everything begins there.
MORES takes its name from the idea that the spaces we inhabit are shaped not only by design, but by the rituals and routines that unfold within them. The objects we live with become part of those patterns - quietly influencing how we gather, rest, and spend our time.
We believe furniture should be more than functional. Through use, it becomes part of a space's story - Living Objects.
Every piece begins with the fundamentals: Color, Texture, Form. Through careful refinement, these elements are balanced to create objects that feel considered, familiar, and enduring.
We are interested in longevity rather than trends, objects that settle naturally into a space, age gracefully, and remain relevant through years of use.
Conceived by the team behind CREATR, a multidisciplinary creative studio, MORES is an exploration of everyday living: creating thoughtful objects designed not simply to occupy a space, but to belong within it.
Our Values
Thoughtfulness Over Impulse
We take time to observe, refine, and make deliberate decisions. Whether designing a product or building the business, we value consideration over haste.
Craft Matters
We respect the skill, care, and expertise behind every object. Good design is inseparable from good making.
People Before Products
The well-being of the people who create, use, and experience our products matters as much as the products themselves.
Curiosity Drives Us
We remain open to new ideas, perspectives, materials, and ways of living. Learning is a continual part of our process.
Quality Without Excess
We believe quality comes from thoughtful choices, not unnecessary complexity or decoration.
Build for the Long Term
We favour decisions that create lasting value over those that deliver short-term gains.
Designed in Pakistan
MORES is designed and developed in Pakistan. Rooted in a culture of craftsmanship and making, we create objects that balance contemporary design with lasting utility.
While our perspective is shaped by where we are, our ambition is universal: to create thoughtful, enduring pieces that become part of everyday life.
Responsibility
At MORES, responsibility extends beyond the finished object. We believe that the quality of a product is shaped not only by its design and craftsmanship, but also by the people, processes, and decisions behind its creation.
We are committed to maintaining safe and respectful working environments, fair labour practices, and a production process free from child labour. Every individual involved in making our products deserves to be treated with dignity, fairness, and respect.
As we grow, we remain committed to building an inclusive and equitable culture - one that values diverse perspectives, encourages opportunity, and fosters mutual respect across our organisation and partnerships.
Responsibility is not a separate initiative; it is part of how we work. The same care we bring to Color, Texture, Form guides the way we make decisions, collaborate with others, and shape the future of MORES.
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